Professional Training for Permanent Makeup Artist
SoCo Academy offers structured, level-based education for artists seeking confidence, consistency, and long-term skill development. Training emphasizes technique, skin behavior, and mentorship.
Why So Co Academy
Most beauty trainings are rushed, leaving students feeling overwhelmed and unsupported. At So Co Academy, we do things differently:
Comprehensive, multi-level programs
Hands-on practice with expert feedback
Small class sizes for personalized learning
Ongoing mentorship even after you graduate
Whether you’re new to the industry or looking to perfect your technique, our goal is the same: to help you become a confident artist who delivers life-changing results for clients.
Our Courses
INTRODUCING
Powder Brow Training + Model Certification rain at home.
Certify in person. Walk out ready.
Hybrid Powder Brow Course
Learn the skills required to do Powder Brows in Permanent Cosmetics
Here's what you get:
1 year access to online brow theory + step-by-step video demonstrations
Lessons on technique, skin types, machines, pigment selection, mapping & more
Lessons on technique, skin types, machines, pigment selection, mapping & more
One-on-one live model day with Courtney for personalized support and technique refinement
Certificate of Completion for your PMU portfolio
Ongoing access to Courtney for questions and mentorship
Total value: $2450
Today Just $1950
Pre-launch offer
About Courtney Shull
Hi, I’m Courtney Shull, the founder and lead instructor at So. Co. Academy. I’ve been in the permanent makeup industry since 2016, starting with microblading and expanding my skills to include powder brows, ombre brows, eyeliner, and more. Over the years, I’ve dedicated myself to refining my craft and continuously learning from the best in the industry. I’ve taken over 12 brow courses, 6 lip courses, and 5 eyeliner courses to ensure that I’m always staying ahead of trends and offering the highest-quality service to my clients.
In 2020, when the world changed, I saw an opportunity to diversify and began offering body sculpting services. I also started teaching at Northern California Permanent Cosmetic Training Center, which sparked my passion for helping others master this art form. Through So. Co. Academy, I’m excited to share the knowledge I’ve gathered, and my goal is to help aspiring artists like you gain the skills and confidence to build a successful career in permanent makeup.
I’m committed to creating a supportive, hands-on learning environment that empowers my students to thrive. Whether you’re just starting or looking to expand your skills, I’m here to guide you every step of the way.
Meet your instructor
Hey, I'm Courtney!
Owner | Master PMU Artist | Educator
With a passion for beauty and a heart for helping others grow, Courtney Shull has been teaching permanent makeup since 2019—driven by one clear mission: to raise the standard of PMU education and set her students up for long-term success.
As the founder of So.Co. Face and Body Works, Courtney brings nearly a decade of experience in aesthetics and advanced PMU training. She is a certified PHI Brow Artist, a graduate of the Permanent Cosmetic Training Center of Northern California, and holds more than a dozen advanced certifications in the industry.
After years of teaching, Courtney saw a major gap in the way students were being trained—leaving many feeling overwhelmed, underprepared, or stuck. That’s why she spent the past few years developing her own structured, skill-focused curriculum designed to help aspiring artists build confidence, master fundamentals, and deliver beautiful, consistent results.
With a friendly, hands-on approach and a deep commitment to each student’s growth, Courtney’s goal is simple: to empower the next generation of PMU artists to step into their careers with confidence and clarity.
Whether you’re just getting started or looking to level up your skills, Courtney is here to guide, mentor, and support you every step of the way.
