Enroll in any of our PMU trainings today. Limited slots only.
Become a Skilled Permanent Makeup Artist with So. Co. Beauty Academy
Join Courtney Shull and our experienced team for practical, hands-on training that will help you build the skills to create beautiful, lasting results. Our courses are designed for those who want to provide clients with natural beauty enhancements that stand the test of time.
Ready to take the first step? Download our free guide below to discover how you can unlock your success to PMU career.
Become a Skilled Permanent Makeup Artist with So. Co. Beauty Academy
Join Courtney Shull and our experienced team for practical, hands-on training that will help you build the skills to create beautiful, lasting results. Our courses are designed for those who want to provide clients with natural beauty enhancements that stand the test of time.
Ready to take the first step? Download our free guide below to discover how you can unlock your success to PMU career.
Who This Is For
This training is for women who are ready to dive into the world of permanent makeup and enhance their artistry. Whether you’re just starting out or looking to expand your skills, our courses are perfect for:
- Aspiring PMU artists who want hands-on experience and guidance from seasoned professionals.
- Beauty professionals looking to add permanent makeup services to their offerings and stand out in the industry.
- Those who are passionate about helping others feel confident and beautiful with long-lasting, natural-looking results.
If you're serious about your craft and committed to offering your clients the best, this training is for you.
We See You. We Hear You. We Feel You.
We know that taking the leap into a new career can be daunting. Whether it’s the fear of not mastering new skills, the need for flexibility in your training, or concerns about balancing work and family, it’s tough to know where to start.
"I need to make more money, but I can’t work a 9-5. I have kids to take care of."
You’re ready for a career change that gives you the freedom to set your own schedule, but the thought of being tied to a 9-5 job just doesn’t fit into your life anymore. You need flexibility, and permanent makeup could be the solution.
"I’m interested in learning permanent makeup, but I’m worried I won’t be good at it."
You’ve always been passionate about beauty, but starting something new feels intimidating. You wonder if you’ll have the skills to succeed and whether it’s too late to make the leap into a new career.
"I want to start a beauty career, but I need a course that works around my life and family."
With a busy schedule and family commitments, you’re looking for a training program that offers flexibility. You want to learn at your own pace, but you also need personalized support to ensure you succeed in your new career.
With So. Co. Face and Body Works Academy, we’re here to help you overcome those challenges and equip you with the skills, confidence, and flexibility you need to succeed in the world of permanent makeup.
Our Permanent Makeup Training Programs
At So. Co. Face and Body Works Academy, we offer a variety of in-depth, hands-on courses designed to equip you with the skills and confidence you need to succeed as a permanent makeup artist. Each course is tailored to provide the perfect balance of theory, practice, and mentorship, giving you everything you need to master your craft.
Learn the Art of Hybrid Powder Brows with Confidence
Hybrid Powder Brows Course
This course offers both online theory and in-person, hands-on practice. You’ll learn the techniques to create beautiful, soft powder brows using the latest methods. After completing the theory, you will come in and do a live model with Courtneys mentorship and have time to ask any questions.
Master the Microblading Technique in Just Two Days
The Revolutionary Microblading Journey — One Level at a Time
This isn’t just another microblading class. Our multi-level, in-person training breaks the process down step-by-step—ensuring you master each phase before moving on. From blade handling and color theory to mapping and supervised model work, every level builds your confidence and skill. Each course is designed to prepare you fully for real clients, with expert guidance and feedback throughout.
Ready to start your journey? Let’s build your mastery, one level at a time.
Your Powder Brow Career Starts Here —
One Level at a Time
In-Person Powder Brows Course
Our structured, 3-level Powder Brow training is designed to take you from beginner to confident artist—without skipping steps. You’ll learn the fundamentals of machine use, master brow design and pigment theory, and complete supervised model work to perfect your technique. Each level is its own course, complete with hands-on training, personalized feedback, and certification.
No overwhelm. No fluff. Just real skills that get real results.
Start your journey—one level at a time.
Hybrid Lip Course
This course offers both online theory and in-person, hands-on practice. You’ll learn the techniques to create soft, natural-looking lip blush using today’s most advanced methods. After completing the online training, you’ll spend time working with courtney on a live model to refine your technique and build real confidence.
Master the Art of Lip Blushing — One Level at a Time
In Person Lip Course
Our in-person, 3-level lip blush training is designed to take you from beginner to confident artist with a clear, step-by-step approach. You’ll learn machine fundamentals, lip design, pigment selection, and practice techniques—leading up to a supervised model day where your skills come to life. Each level is a separate course with hands-on guidance, personalized critique, and certification.
No rushing. No guessing. Just real mastery—one level at a time.
Online Microblading Mastery (For Certified Artists)
Already certified but still feel unsure with your microblading technique? This online course is designed to strengthen your fundamentals, sharpen your blade work, and refine your results. With video tutorials, guided exercises, and mentorship feedback, you’ll finally get the clarity and confidence you’ve been missing—on your own schedule.
Online Powder Brows Refinement Course (For Certified Artists)
Perfect your powder brow skills from anywhere. This online training is built for artists who are already certified but want better retention, smoother shading, and more confidence behind the machine. Learn advanced technique breakdowns, pigment theory, and more—with personal feedback available throughout your training.
Online Lip Blush Training (For Certified Artists)
This course is for the certified artist who wants to elevate their lip blush results. Learn how to achieve soft, even healed results, master stretch and saturation, and understand pigment behaviors—all through a structured online program with optional critique and support to help you level up with precision.
"OBSESSED!! Just got my final brow and lip touch-up and heavens to Betsy, I look amazing. Living for just waking up like this at 51 years old! Courtney listens to exactly what you want, has an amazing bedside manner, and the office is super friendly and helpful. Highly recommend."
Why You Should Learn PMU
Permanent makeup is more than just a career — it’s an opportunity to transform lives and empower your clients. With the flexibility of setting your own hours and the chance to work in a rewarding, growing industry, PMU is the perfect option for those looking to blend creativity and financial independence.
01
Flexible Career with High Earning Potential
Permanent makeup allows you to set your own hours and work around your lifestyle. Whether you’re a parent, looking to escape the 9-to-5 grind, or want to add a valuable skill to your beauty business, PMU offers a flexible and rewarding career path with great earning potential.
02
Help Clients Feel Confident and Beautiful
As a permanent makeup artist, you’ll have the power to enhance your clients' natural beauty, helping them feel more confident every day. From brows to lips, the impact you make on their appearance and self-esteem is priceless.
03
Growing Industry with Endless Opportunities
The permanent makeup industry is booming, and demand for skilled artists is higher than ever. With the right training, you’ll be well-equipped to enter a growing field that offers job security, creative freedom, and opportunities to expand your services.
Hi, I’m Courtney Shull
I’ve been in the permanent makeup industry since 2016. My journey began with microblading, and over the years, I expanded my skill set to include powder brows, ombre brows, combo brows, and even lips and eyeliner. I’ve always been passionate about helping others feel confident and beautiful, and permanent makeup has allowed me to do just that.
I started my teaching career at Northern California Permanent Cosmetic Training Center, where I had the privilege of sharing my knowledge with aspiring artists. When COVID-19 hit and many beauty services were put on hold, I saw an opportunity to add body sculpting to my offerings. Since then, I’ve grown my team and continued to provide top-tier training and services to my clients.
I’ve taken over 12 brow courses, 6 lip courses, and 5 eyeliner courses, always striving to improve my craft and stay ahead of trends. At my academy, I’m committed to sharing everything I’ve learned with students who are eager to begin or expand their careers in permanent makeup. My goal is to teach techniques that enhance natural beauty and create results that stand the test of time.
Thank you for trusting me and my team to guide you on your PMU journey. I can’t wait to help you achieve the skills and confidence you need to succeed in this amazing industry.
Why Choose So. Co. Academy?
01
Expert-Led Training with Real-World Experience
At So. Co. Academy, you’ll learn directly from me, Courtney Shull, and my experienced team. With years of hands-on experience in permanent makeup, body sculpting, and beauty services, we provide you with the most up-to-date techniques and skills that will help you succeed in the industry.
02
Personalized Mentorship Every Step of the Way
We understand that learning a new skill can be overwhelming, which is why we offer personalized mentorship throughout your training. Whether you need help perfecting a technique or advice on starting your own business, we’re here to guide you every step of the way to ensure your success.
03
Flexible Courses Designed for Your Lifestyle
Our courses are designed with your busy life in mind. With a mix of in-person and online learning options, you can fit your training around your schedule. Whether you’re a parent, working professional, or just looking for a flexible career, So. Co. Academy makes it possible for you to learn at your own pace.
"Courtney has been doing my eyebrows and lips for a few years now. She does amazing work – extremely detail-oriented. She makes you feel incredibly comfortable, as she explains what she is doing every step of the way. Also, her salon is relaxing and clean. I would highly recommend scheduling an appointment with Courtney."
Frequently Asked Questions
1. What is the duration of each course?
Online courses could be done in a few days where as our hybrid and in person multiple course options could take months if the student needs the extra time. For detailed schedule, please refer to each specific course description.
2. Do I need any prior experience to enroll?
No prior experience is necessary for many of our courses, including the Hybrid Powder Brows and Microblading courses. We welcome beginners and provide a thorough introduction to all the techniques you’ll need to succeed.
3. Can I take the courses online?
Yes! Some of our courses, like the Brow Mapping, offer online theory that you can complete at your own pace. The in-person components, such as live model practice, will be scheduled separately.
4. Is there any post-training support available?
Absolutely! We offer 6 months of mentorship for an additional fee to ensure you feel confident and supported as you start practicing on clients. Whether you need advice on techniques or business guidance, we’re here to help.
5. How do I know which course is right for me?
We offer different courses to suit all levels. If you're new to permanent makeup, we recommend starting with our Microblading or Hybrid Powder Brows courses. Feel free to contact us, and we can help you choose the right course for your needs.
6. What kind of certification will I receive after completing the course?
Upon successful completion of the course and any required practice, you will receive a certificate. To gain a full certification, additional mentorship or practice may be required, depending on the course.
7. Do you offer payment plans?
Yes, we offer flexible payment plans for many of our courses. Please contact us for more details on available options.
Ready to Start Your Permanent Makeup Journey?
Don’t wait any longer to transform your career and learn from the best in the industry. Whether you’re looking to enhance your skills or start fresh, So. Co. Academy is here to guide you every step of the way.
Sign up today and take the first step towards mastering permanent makeup!
Ready to Start Your Permanent Makeup Journey?
Don’t wait any longer to transform your career and learn from the best in the industry. Whether you’re looking to enhance your skills or start fresh, So. Co. Academy is here to guide you every step of the way.
Sign up today and take the first step towards mastering permanent makeup!
Led by Courtney Shull, So. Co. Academy offers hands-on training in permanent makeup, empowering students to build their skills and confidence in a flexible, supportive environment. Start your journey today and learn the art of enhancing natural beauty.
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